When asking a teenage girl her favorite clothing brand, receiving ‘Brandy Melville’ as an answer is becoming an exceedingly common response in the Gen-Z era. The minimalistic clothing brand consisting of cropped, simple designs is the all-new crave of girls ages 11 to 20. Brandy Melville exploded in popularity during the mid-2000s with the increasing demand for clothes emblemizing the ‘Malibu beach babe’ aesthetic. Targeting teenage girls seeking this look, Brandy Melville quickly grew in sales, peaking at nearly $67 million in 2019. Yet, hiding behind innocent miniskirts and babydoll tees is a notorious one-size-fits-all policy, a policy of which may fail to realize as the popularity of the iconic Brandy Melville continues to grow.