The overall brand messaging seen within Brandy Melville locations positions the label as a laid-back fashion brand inspired by the southern California lifestyle. Think crop tops, slouchy sweaters, and cutout shorts. The brand’s current stock also features pieces tapping into the current revival of ‘90s trends such as babe tees, plaid skirts, and more. Of course, when looking at the tags, nearly every piece—with the exception of specific jeans and bottoms—is noted as “One Size.”